I’m not an expert. I’m just a guy who likes to think about stuff.
I recently had consultant Amy Rasdal of Rasdal Associates and Billable at the Beach on my podcast, Neil Thompson Speaks! A big issue for entrepreneurs is generating business. During the podcast, Amy shared a tip that works for her.
Once a quarter, she sends a mass email to her list to remind the list recipients of her services. I recently received her quarterly email. In the email, she lists out the services she provides and examples of how her services have saved companies time and/or money. She sent the email using Constant Contact (www.constantcontact.com), but there are many similar email marketing products out there (MailChimp, Vertical Response, GetResponse, etc.). Amy says that she always gets a few job offers from these emails.
Setting up a list in an email marketing software product is quite easy. In MailChimp, it’s especially straightforward. I have an email list in MailChimp and I’m not computer savvy in the least! If I can do it, anyone can. Once you have the list, you can customize your email to give it a certain look. You can unsubscribe from these emails at any time. There’s really no risk.
Amy swears by her quarterly emails. Using email marketing software, she can reach out to more people in less time than if she emailed individually. Since the people on her list know her already, they’re less likely to view the email as spam, too. Seems like a win-win to me.
Have I convinced you to give quarterly emails a shot? Perhaps if you listen to the podcast with Amy, the success she’s had with them will do so. Listen in at http://www.blogtalkradio.com/neilthompsonspeaks/2016/11/14/neil-thompson-speaks–amy-rasdal.